The Untold African Music Experience

UMGLive Africa is the largest booking agency in Sub-Saharan Africa

Artist Roster

This new and lucrative division of Universal Music is based in Johannesburg and serves as the live facility for all artists currently in a 360 deal with the record company.

Live Online

Book exclusive online concerts in the absolute highest quality.
Together with the country’s most coveted artists, we are ready to produce your next big event – tailored to your visions.


Stay up to date with the latest news and stay informed on everything African talent. 

About Us

UMGLive Africa is Johannesburg based talent and booking agency formerly known as G Management. UMGLive Africa is now the official artist management and talent booking agency for Universal Music South Africa. Since 2017 UMGLive has positioned itself as one of the leaders in the entertainment industry. Together with Universal Music Group SA, this agency represents some of the finest talents in East, West, and South Africa. Our talent roster features big names like Nasty C, Lady Zamar, Ice Prince, Tiwa Savage to mention a few. We also offer a one-stop-shop entertainment solution for blue-chip clients for year-end and company and other events. Visit the site and find the perfect act for your next event, however intimate, however epic. We have the right artists for all your live gigs check out the roster before you leave.