UMGLIVE AFRICAN TALENT AGENCY

The Untold African Music Experience

UMGLive Africa is the largest booking agency in Sub-Saharan Africa

Artist Roster

This new and lucrative division of Universal Music is based in Johannesburg and serves as the live facility for all artists currently in a 360 deal with the record company.

Live Online

Book exclusive online concerts in the absolute highest quality.
Together with the country’s most coveted artists, we are ready to produce your next big event – tailored to your visions.

News

Stay up to date with the latest news and stay informed on everything African talent. 

About Us

UMGLive Africa is Johannesburg based talent and booking agency formerly known as G Management. UMGLive Africa is now the official artist management and talent booking agency for Universal Music South Africa. Since 2017 UMGLive has positioned itself as one of the leaders in the entertainment industry. Together with Universal Music Group SA, this agency represents some of the finest talents in East, West, and South Africa. Our talent roster features big names like Nasty C, Lady Zamar, Ice Prince, Tiwa Savage to mention a few. We also offer a one-stop-shop entertainment solution for blue-chip clients for year-end and company and other events. Visit the site and find the perfect act for your next event, however intimate, however epic. We have the right artists for all your live gigs check out the roster before you leave.

The latest single from Mi Casa “MAMELA” available now.

The latest single from Mi Casa “MAMELA” available now. Click here to stream Hot off the back of the highly successful single, Eve, South Africa’s favourite House band has returned to the airwaves with

Zulu Man In Japan on Netflix

Zulu Man In Japan The Documentary, Made In Partnership With Red Bull, Debuts On Netflix Today! FIND OUT WHAT MAKES AWARD WINNING RAPPER NASTY C TICK Watch TrailerHere Johannesburg, 25 September, International Rapper and Producer Nasty C releases his first documentary

MULTI-PLATINUM RAPPER NASTY C RELEASES HIGHLY ANTICIPATED “ZULU MAN WITH SOME POWER

MULTI-PLATINUM RAPPER AND SOUTH AFRICA’S HOTTEST STAR NASTY C RELEASES HIGHLY ANTICIPATED ALBUM AMID GLOBAL BUZZ ZULU MAN WITH SOME POWER OUT NOW VIA DEF JAM RECORDINGS STREAM HERE DROPS HOT NEW TRACK BOOKOO

NASTY C ANNOUNCES RELEASE OF HIGHLY ANTICIPATED ALBUM ZULU MAN WITH SOME POWER ARRIVES AUGUST 28

NASTY C ANNOUNCES RELEASE OF HIGHLY ANTICIPATED ALBUM ZULU MAN WITH SOME POWER ARRIVES AUGUST 28 PRE-SAVE ALBUM NOW HIGH ENERGY TRACK & VISUAL “PALM TREES” OUT NOW WATCH HERE #1 MOST STREAMED SOUTH

Tresor Releases Thrill Music Video

Tresor Releases Thrill Music Video Following the success of the much-loved single Thrill, Tresor releases the visual installment of it. Shot during the constrains of the global pandemic this video accentuates the contrast of new

NASTY C PAIRS WITH T.I TO ADDRESS RACIAL INJUSTICES AND SUPPORT THE UNTIL FREEDOM & SOLIDARITY

NASTY C & T.I. TEAM UP FOR FIRST-EVER COLLABORATION WITH POWERFUL NEW TRACK “THEY DON’T” ADDRESSING RACIAL INJUSTICES IN WAKE OF POLICE BRUTALITY PROTESTS ALL PROCEEDS FROM SONG GO TOWARDS UNTIL FREEDOM & SOLIDARITY FUND On “They

ICYMI: MYC, National Arts Fest, Okmalum & More

            MYC & Wouter Kellerman pay tribute to Health Workers Grammy-Award winner Wouter Kellerman and UMG Live’s Mzansi Youth Choir (MYC) have taken their vocal and instrumental spin on

Okmalumkoolkat Releases New EP

[vc_row][vc_column][vc_column_text]   Okmalumkoolkat Releases New EP     Four years after the release of Umlazi Milano, Malumkoolkat returns with the release of his much anticipated 6 track EP titled Bhlomington which features hip hop

MI CASA SIGNS INTERNATIONAL AGREEMENT WITH AFROFORCE1 RECORDS/UMG AFRICA

MI CASA SIGNS INTERNATIONAL AGREEMENT WITH AFROFORCE1 RECORDS/UMG AFRICA Afroforce1 Records, a division of Universal Music Group Africa, is proud to announce the exclusive global recording agreement with award-winning South African Afro-House trio, Mi

Nasty C’s Debut Acting Gig + Rowlene, Tellaman & Sho Madjozi Appear On Netflix’s Original Teen Series Soundtrack

Nasty C’s Debut Acting Gig +  Rowlene, Tellaman & Sho Madjozi Appear On Netflix’s Original Teen Series Soundtrack Straight off signing his international record deal with Def Jam and putting final touches on his

Sho Madjozi Wins Nickelodeon Kids Choice Award

Sho Madjozi Scoops Nickelodeon’s Kid’s Choice Award & Celebrates Birthday With Sho Madjozi Day African pride and multiple award winning rapper, singer and actor Sho Madjozi scooped ‘Favourite African Star’ at the 2020 Nickelodeon Kids Choice

In Case You’ve Missed it

      In Case You Missed It, you can still catch up on the latest news from your favourite UMG Live artists here… [vc_empty_space height=”120px”][vc_row][vc_column width=”1/3″][eltd_icon_with_text icon_pack=”font_awesome” fa_icon=”” icon_position=”top” icon_type=”normal” icon_animation=”” title=”The Muses’
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MULTI-PLATINUM RAPPER NASTY C RELEASES HIGHLY ANTICIPATED “ZULU MAN WITH SOME POWER
NASTY C ANNOUNCES RELEASE OF HIGHLY ANTICIPATED ALBUM ZULU MAN WITH SOME POWER ARRIVES AUGUST 28
NASTY C PAIRS WITH T.I TO ADDRESS RACIAL INJUSTICES AND SUPPORT THE UNTIL FREEDOM & SOLIDARITY
MI CASA SIGNS INTERNATIONAL AGREEMENT WITH AFROFORCE1 RECORDS/UMG AFRICA
Nasty C’s Debut Acting Gig + Rowlene, Tellaman & Sho Madjozi Appear On Netflix’s Original Teen Series Soundtrack
Bookings for Sho Madjozi - UMG Live: Xitsonga rapper and Gqom hit maker Sho Madjozi is one of the most-sought after artists in Southern and Eastern Africa. Bookings at UMG Live
Sho Madjozi to perform at Global Citizen’s “One World: Together at Home” Online concert
UMG LIVE ARTISTS JOIN THE NATION’S CELEBRITIES IN A MOVING TRIBUTE TO SPREAD HOPE
Craig Lucas: on-the-cover-artist! ClubX Magazine: The Music Edition
SOUTH AFRICAN SUPERSTAR NASTY C – THE MOST-STREAMED RAPPER IN AFRICA – SIGNS TO DEF JAM RECORDINGS
sho madjozi named 2019 most influential south african musician
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